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Automotive

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The Responsibilities of an Automotive Service Manager Job

Many dealerships regard the automotive service manager as an integral part of their business. They are the people responsible for acting as a go-between customers and service staff. They are also responsible for other duties within this department.

These managers hire for their department and must choose the most qualified person for the job. They are in charge of overseeing the employees to make sure they meet the dealership’s quality standards. They are directly responsible for teaching these to the employees. Evaluations of employees are also part of their job within their department.

They must set a business plan into place and enforce the goals so they are met. This makes them accountable for the budgeting of the department in making sure the labor costs are kept in check, inventory balances, and they suffer no additional costs by retaining employees. This also covers a marketing campaign plan to gain new customers, as well as keep the old – through coupons, merchandising and staffing needs.

They must stay current with the changes in the industry by attending classes, seminars, and reading literature. This also includes understanding and implementing any policy changes within the dealership, and offering suggestions for change to make the department run smoother. They must also be able to schedule classes for other employees and themselves when such are offered through the car manufacturer so everyone gets the most current information.

It is also the automotive service manager’s responsibility to stay on top of warranties and recalls offered by the manufacture. They will be required to send the warranty work in for payment and will be held accountable for write-offs to the department for failure to comply with the information. They also are the link between the factory representative and the dealership, and may be required to attend meetings and conferences to further this relationship.

The main duty of a manager is to handle customer complaints quickly and efficiently and maintain customer service and the department. They must create and act upon a plan to keep the customers coming back and must have a way to compromise to ensure customer satisfaction. Bringing in new customers is also a job duty, and they must make sure that the service will turn them into repeat customers.

How Business Cards Can Help Your Automotive Business

Whether you’re in the car dealership business, automotive parts display or auto repair, an impressive business card serves as the face of your business. Others may take these pieces of papers for granted. But little do they realize that these things tell a lot about your professionalism, your products and services. Its ability to present you and your business as a whole has been well recognized and appreciated by many even from the past, that no matter how frail these cardboards are, people still consider them as among the most powerful and effective promotional tool to help spread the word about what you can offer everyone.

Since these things are very strong selling tools, they have to be presented in a way to truly convince customers, and potential customers. Attractive and unique business cards that’s appropriate for the automotive industry will surely create a strong impact and draw in interested customers while a non-professional looking and unappealing card will not interest potential clients at all and may more likely be thrown to the trash. Unlike in the past, handing out great-looking and impressive business cards that will truly be remembered does not have to cost one a lot of money. With all the free services made available on the internet today, getting yourself free automotive business card templates as well as sample designs, is as simple as a click of your mouse and without nothing to spend but a few minutes of your time.

Businesscardland.com, Zazzle.com, Free-business-card-templates.com, Bizcardtemplates.com and Freebusinesscards.info will give you an idea on how these templates appear. More like layouts for business cards where anyone can just easily fill out important information regarding your business, these templates can either be downloadable or web-based, depending on what these sites makes available for free. But the wonderful thing about it is you can only print the number of cards you need, and if you decide to update your design or information on a later date, or print a new batch, you can do it easily without feeling bad about wasting a large number of unused cards ordered from the printing house. Bestprintbuy.com, 123print.com and Enized.com has multitude of designs you can apply along with these templates. You can manipulate the background, designs, logo and graphics with basic computer programs you have like Paint and Photoshop. Changing the colors as often as you want until you hit the perfect color combination you find most appealing and will best represent your business is also not a problem. You can insert photos or captions or anything you want your customers to remember. After all, that’s what these things are made for right? As a reminder to our clients in case they’ll be in need of your products and or services.

Choose the Best Automotive Warranty Services

In order to keep vehicles in top operating conditions the vehicle owners prefer to purchase the automotive warranty services. This is because the warranty facilities help in providing repair facility to vehicle owners thereby greatly helping them. Automotive warranty services are provided by a number of companies. These providers not only provide warranty from the regional services but also on worldwide basis. The best thing about these service providers is that they provide warranties along with a number of offers at an affordable cost.

In this present world there is no dearth of automotive warranty services but it is extremely important to choose the right type of warranty program which would suit both your vehicle and financial needs. Only after taking adequate information on these warranty services you should go ahead as the terms and conditions of these warranties greatly differ from each other. There are some useful tips following which people should choose an automotive warranty.

The first thing is to check whether the automotive warranty service provider is well experienced or not. They should have a long experience in the auto industry and whether the products provided by them are fully insured or not. The warranty provider should also be registered with the local government which would prove their authenticity.

If you zero on any service provider seems you should also get the quotes and details of the contract provided by them which should be compared with the quotes of other companies to be able to choose the best warranty. Your aim should be to get the best service provider for the profitable offers provided by these companies can greatly help you. Once you start profiting from their offers you can even think of renewing the contract. There are many online service providers who offer services at an affordable cost.

Automotive CRM Software – Putting Your Business on Track

Modern day business is customer-centric like never before. Whether it is the service sector or manufacturing industry, businesses are paying attention to each and every customer as if they are the only one. The sum total of all methods by which you can interact with your customers and deliver added value to them and build bonds that last, is known as customer relationship management or CRM. You can understand the needs of your existing customers and address them accordingly.

With automotive CRM software, you can take your business, large or small to the next level quite easily.

The main objective of having automotive CRM software is to manage the vast pool of customer data effectively. And the best part is that you do not incur excessive IT consulting costs when you use this type of software! So, you can easily enhance customer relations and easily retain existing customers at a low investment level.

The amount of customer data can be quite large if you run a sizable business. Automotive CRM software allows you to manage the specifics of every interaction with a customer.

With this software you can do the following with ease:

• Keep a track of previous deals
• Follow ups
• Order processing stage
• Appointments etc.

However, you should also know that there are various CRM software packages available nowadays. Needless to say, not all of them are worth their cost. So, you should choose one that has the features you need and applicability to your customer management needs.

The best automotive customer relationship management software allows you to make every customer feel special. This is because you have at your disposal, not just the details of the individual and the deal made, but also finer points about his or her preferences and expectations. Customers stick to those companies which remember them and value them. And since every industry is full of competition these days, you must have something other than your product or service to offer your customers. This ‘extra’ can be achieved by means of the software.

Here are the main advantages of using automotive CRM software:

• Clarification in the process of customer communication. Both you and your customer how to contact each other and follow ups to queries can be done quickly.
• Effective warranty management.
• Updated details of customer and product sold available for use at all times.
• Gaining customer confidence and loyalty. This can also lead to lead generation by referrals.

To sum up, automotive CRM software can definitely put your automobile business on the right track!

Live Chat For Automotive Websites – The Next Big Thing

I have been hearing a lot of buzz around live chat for automotive websites since the Digital Dealer Conference in Orlando. What is the benefit behind having a chat service that is live on your website? Having a useful and functional chat service live on your website will allow you to convert a higher amount of your current dealership website visitors into leads. Some chat companies claim they can covert 60% of their sales chats into leads for your store and that you can close these leads up to three times higher than third party automotive leads (like Dealix). Fusion Zone Automotive claims that “most clients prefer live online help to telephone assistance. Online shoppers who use the “live chat” are more likely to make a purchase. Acceptance of live chat will grow to 87% of online buyers by 2012.”

For most automotive websites, driving traffic to their site isn’t the problem. It is trying to convert those visitors into sales. Every year dealers spend millions of dollars driving traffic to their websites through pay-per-click advertising, behavioral targeting and advertising their unique URL in TV, radio and newspaper ads. Now dealers are beginning to realize that they need to focus on converting these visitors into leads and then into sales. What are dealers doing with the missed leads? One chat service, CarChat 24 claims that their “live chat solution can improve your current website traffic conversion rate by as much as 60%.” Dealers with unique visitors numbering into the tens of thousands each month could expect to see a huge increase in leads to the stores month in and month out with a live chat service with conversion rates like CarChat24 claims.

By using a live chat service you can accomplish that level of instant customer support and care that can keep you light years ahead of competitors and increase your website sales.